b'124721 724721 722VICTORIAN RAILWAYS TRAVEL POSTER, AUSTRALIA - WOOLGert SELLHEIM, c1930s colour process lithograph,(Estonia, Australia, 1901-1970). initialled D.J.F. in image lower right,VISIT THE SEASIDE. Travel By Train, 57 x 90cm. Linen-backed.c1930s colour process lithograph, signed in image lower left, Text includes There are roughly 124,000,000 sheep in Australia.101 x 63cm. Linen-backed. Wool provides 42% of Australias total exports.Wool-classing isText continues Victorian Railways Australia. Poster no. 165.a well-paid job which needs special training. Hydraulic pressesTake a Kodak. squeeze the wool into tight bales for dispatch to selling centres.Estonian born, Sellheim studied architecture in Berlin, MunichThe bales leave the shearing sheds for Sydney where they will and Gratz before travelling to London in the 1920s. He migratedbe soldto Australia arriving in Fremantle in January 1926. After a yearPrinted by Peverleys Ltd, EC4. Issued by the Australian News of labouring work in rural WA he gained employment as a siteand Information Bureau,architect at the University of Western Australia. In 1930 SellheimAustralia House, Strand, London. WC2.moved to Melbourne where he set up his own architectural$8001,000 practice and began designing and exhibiting posters. His designs were unusual for the times. With bold use of photomontage, drawings and the juxtaposition of hand-lettering and commercial type text they were at the cutting edge of graphic design. In 1939 he was commissioned to decorate the Government tourist Bureau in Melbourne, producing a large scale mural using flat colour and photomontage. This work was awarded the 1939 Sulman Prize.From the 1940s Sellheim created posters for Qantas Empire Airways, including the distinctive flying kangaroo logo. He was also noted for his interest in Aboriginal art and he incorporated Aboriginal-derived motifs frequently in his work.During WWII Sellheim was classified by Australian authorities as an enemy alien and was sent to an internment camp in Victoria in 1943. After intervention from his family he was released to do military work. Ironically he was sent to work on the conversion of metric to imperial measurements of armaments. Sellheims beach inspired travel posters are important examples of how beach culture archetypes have been adopted by Australian Government departments and agencies to market Australia as a tourist and migrant destination.$2,0002,500723'